Notes From the Outreach Desk

Writing About Work We Actually Do

What we've learned placing tens of thousands of links, written without the usual hedging. No gated PDFs, no lead magnets.

5 articles35 min of readingUpdated monthly

Domain Rating is the metric everyone quotes and the one that predicts the least. Here's what we look at instead, and why.

AI answers pull from a narrower and more repetitive source pool than classic search results. What that means for how you build authority.

Exact-match ratios, branded anchors and the diminishing returns of optimising something that mostly needs to look unremarkable.

Roughly four in five publisher applications get rejected. What we check, and why saying no protects the publishers we accept.

Toxicity scores are mostly noise. What to actually look for when you inherit a profile you didn't build.

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